Why do they call it "goodwill"?

"* Main Entry: good·will
* Pronunciation: \ˌgu̇d-ˈwil\
* Function: noun
* Date: before 12th century"


"1 a : a kindly feeling of approval and support : benevolent interest or concern b (1) : the favor or advantage that a business has acquired especially through its brands and its good reputation"

No.


"(2) : the value of projected earnings increases of a business especially as part of its purchase price"

Swing and a miss.


"(3) : the excess of the purchase price of a company over its book value which represents the value of goodwill as an intangible asset for accounting purposes"

Strike three.


"2 a : cheerful consent b : willing effort"

Now you're just being stupid.