Not content with already bringing us the Double Down burger and developing the Skinwich (see earlier entries), KFC - or, more correctly in this instance, their parent company Yum Brands - have fronted up with the money to help construct a brand new event facility in Louisville, Kentucky. The catch? They have the naming right.
So yes, say hello to the KFC Yum! Center.
Here's some PR wiffle on this nonsense:
"Louisville Downtown Arena Officially Becomes KFC Yum! Center
Yum! Brands, LAA, Team Services Announce Long-Term Arena Naming Rights Agreement
LOUISVILLE, Ky. (April 19, 2010) – It’s official. Yum! Brands, a prominent, global corporation proud of its Louisville roots and extensive community involvement will stamp its name on the city’s newest addition. Effective immediately, KFC Yum! Center will be the new name for the 721,000 square-foot, downtown arena slated to open on time this fall. "
Some of the quote are quite chortle-inducing too:
"“We are absolutely thrilled to unveil our new arena name, KFC Yum! Center,” said Jim Host, Chair of the Louisville Arena Authority. “We have been patient throughout this process, knowing the excitement was building for this particular day when we could announce which company would capitalize on this marquee naming rights partnership."
The naming rights deal even extends to signage on the roof. For all those of you in Airships who happen to be passing over the venue.
Frankly, the whole thing leaves a sour taste in the mouth.
No comments:
Post a Comment