Double thumbs down? Not to Kiwis.

New Zealanders are generally a sensible, down-to-earth bunch.

Which makes it even more mystifying that the Kiwi folk recently went completely bezerkoid nuts for KFC's notoriously vulgar Double Down Burger, having bought into the hype of the item of 'food' being very American (and thus, very non-NZ).

In fact, the locals QUEUED UP to try this unsophisticated grease trap, to the tune of thousands across the country. Tens of thousands.



Here you can see.

Reports afterward were that most ingesters of the product felt terrible afterward. And at $7.90 a 'sandwich', they probably felt a burning sensation in the pocket as well as the gut.

But credit to KFC for the marketing. Because, just look at it.