The latest in the world of knitting.

Obviously struggling to reach the "youth market" to get into knitting, the wool boards apparently have taken two attempts (both worthless, and indeed laughable, but let's continue the hypothesis for now) to broaden the appeal of the hobby and its resulting product.

First, there's a the "push" strategy, hoping to make knitting appealing to the younger audience:



What an incredibly likely, and most assuredly, funky situation.

Their second approach was to hope for a "pull" strategy, where young people demand knitted products from their elders, increasing sales that way.

So what do "young people" like?





Obviously!

Youths are always skinning their jeans whilst skateboarding. And a smart brown padding of wool is the just the thing to solve that.

Honestly, you sense the creators of these items much resemble a set of Encyclopaedia Britannica, dusty and wizened as it sits in a corner of the attic, also rendered increasingly useless to the modern generation.

But there are still babies! Knit the days away for babies. Those cheery, fluid-emitting little buggers.



(A big thanks to Robin and long-time knitter Jena Nielcobb for the finds.)